Lipton annually produces limited series of bag-pyramids tea. At 2014 were proposed to use alternative to traditional tea cans, by using the outer cardboard package as a display stand. The construction of external box allows to transforms it into a small table by opening and turning the side parts of the box.
Agency: DepotWPF
Creative head: Aleksey Fadeev
Designers: Luda Galchenko, Irina Korotich