Brooklyn Town is a brand of hamburgers by Carpisa. Brooklyn Town experiencing a rebirth by expanding their current line of frozen burger patties with a new line of ready-to-eat hamburgers. The task was to design an updated look for their standard line and develop a new line of ready-to-eat burgers that embodied a sense of delicious, high-quality meat products. Targeting a busy, modern-day young-adults audience, we developed the brand based on bold typography and strong colours mixed with natural textures, elevating appetite appeal.